The Sports Bra is coming to downtown Boston, with women's sports taking center stage

The Sports Bra is getting closer to opening in downtown Boston, giving women's sports fans a place where their games will be the main event, not a request to change the channel.

The company announced on October 13 that its Boston franchise has secured 2 Broad Street, a 3,243-square-foot space on the edge of the Financial District and Wharf District. The Boston Globe reports that the address previously housed Tiki Rock and that renovations are being completed.

The target is fall 2026, but there is no confirmed opening day yet. The Globe reported that a sign at the venue reads “Game time: Fall 2026.” Fans should wait for the owners' opening announcement before making plans to visit. 1

The 30-second version

• Where: 2 Broad Street in downtown Boston, in the former Tiki Rock space.
• When: Preparing for a fall 2026 opening. The exact date is still unannounced.
• What's different: The TVs will be dedicated to women's sports.
• Who's welcome: The owners describe a family-friendly restaurant and bar, not just a late-night drinking spot.
• What's still to come: Opening-day details, final menu information and operating hours.

A home for Boston's women's sports fans

The Boston location is led by eight local owners: Celia Castro, Angela Cincis, Dana Marie Cincis, Jenelle DeVits, Whitney Edwards, Jacqueline Rodriguez, Laura Coverdale-Perez and Lydia Coverdale-Perez. The company's announcement says the group shares a history in sports and has been building an audience through pop-up watch parties.

The planned space includes a large bar, plenty of seating and TVs, plus separate dining areas for smaller gatherings and larger groups. Its downtown address puts it near the Rose Kennedy Greenway and Faneuil Hall, rather than inside a stadium or arena.

According to the company's October 13 announcement, the Boston team's goal is to build a gathering place for players, coaches, families and fans.

What will be on the screens?

Women's sports are the defining feature of The Sports Bra, which began in Portland, Oregon, in April 2022 under founder Jenny Nguyen. The brand started expanding through franchising in 2025, with Boston and Portland, Maine, among its announced locations.

For Boston, the company names Boston Legacy FC soccer, Boston Fleet hockey and Boston Hunters baseball among the teams it plans to feature. Its announcement also points to the Boston Guard, Boston Banshees, local roller derby, collegiate sports and the Boston Marathon. These are programming plans, not a published opening-week schedule.

The appeal is straightforward: a room built around women's competitions, with other fans there to watch the same games.

Food, drinks and a family-friendly approach

The owners say the Boston restaurant will follow the original location's family-friendly model, with food and beverage choices intended to accommodate different dietary needs.

The announced plans include vegan, vegetarian, gluten-free and dairy-free options, along with a priority on sourcing from local women-owned and women-operated businesses. The October 13 announcement does not provide a final Boston menu, prices or operating hours.

That means readers should not assume dishes or hours from the Portland, Oregon, restaurant will automatically carry over to Boston.

What to watch for next

The team is preparing the space for its grand opening and says pop-up events and watch parties will continue in the meantime. Its official Boston location page still describes the restaurant as opening in 2026 and directs fans to its social accounts for updates.

The next practical announcement is the opening date. Until that arrives, The Sports Bra is an upcoming addition to downtown Boston, not a place to show up expecting service today.

Reporting note: This article is based on The Sports Bra's October 13, 2026 announcement, its official Boston location page and Boston Globe reporting published the same day. New England Press has not independently visited the space. Opening plans may change.

Cover: AI-generated editorial illustration, not a photograph of The Sports Bra Boston or its planned interior.