The Vermont manufacturer behind Native and other big skincare brands
Twincraft makes deodorant, soap, and skincare for other companies. Vermont reporting has named Native, Estée Lauder, and Drunk Elephant among its customers.
The 30-second version
The Vermont company you're thinking of is Twincraft Skincare, a contract manufacturer whose work ends up in packages bearing other companies' names. In an October 2024 report, WCAX named Native, Estée Lauder, and Drunk Elephant as brands it worked with.
Twincraft's own materials confirm that it manufactures deodorant, bar soap, and liquid skincare. That does not mean every product sold by those brands comes from Vermont, or that their formulas are the same. The customer names come from WCAX's reporting, not a new confirmation from the brands.
A beauty business hiding in plain sight
Vermont's manufacturing story includes more than maple syrup and ice cream. Twincraft has built a business making personal-care products for brands that sell them under their own labels.
That distinction matters. Twincraft is the manufacturer, not the name shoppers necessarily see on the shelf. Its work spans bar soap, liquid skincare, hair care, and hot-pour products such as deodorant sticks, according to the company's website.
Instead of treating this as one factory making every major deodorant brand, think of it as a Vermont manufacturing business serving multiple beauty and personal-care customers.
What is the connection to Native?
WCAX's 2024 story about Twincraft's expansion described the company as working with Native, Estée Lauder, and Drunk Elephant. It also reported that Twincraft was producing skincare and natural deodorants in Essex.
That is a documented link between Twincraft and Native. But the report does not identify individual Native products, say what share of Native's production Twincraft handles, or establish that every Native deodorant is made there. Nor does it say Estée Lauder and Drunk Elephant are deodorant customers.
New England Press has not independently confirmed the present customer relationships with the brands. We are identifying the names reported by WCAX, with the date attached, rather than presenting an undisclosed 2026 client list.
From bar soap to deodorant
According to Twincraft's company history, twin brothers Bob and Dave Asch founded the business in Montreal in 1972. The company later established a Vermont operation in Winooski and is now owned and led by the second generation of the Asch family.
Its timeline puts the first liquid-skincare facility in 2014 and its first hot-pour lines and first batch of deodorant in 2020. The company says hot-pour and skincare sales outpaced its bar-soap business for the first time in 2023.
That shift helps explain why a company with roots in specialty soap has become part of the deodorant and skincare supply chain.
Why the former Keurig building matters
In August 2024, Vermont Business Magazine reported that Twincraft planned to expand into a 224,000-square-foot former Keurig Dr Pepper facility in Williston.
WCAX subsequently described a phased move that would allow the company to keep manufacturing for customers during the transition. Both accounts are reports of the expansion plans in 2024, not proof that every stage of the move is complete today.
For Vermont, the local angle is straightforward: a business developed in the state has grown beyond its soap-making roots into a supplier for nationally recognizable beauty names.
Same manufacturer does not mean same deodorant
A shared manufacturer is not evidence that two products have identical ingredients, fragrances, packaging, or performance. Nothing in the sources reviewed establishes that the named brands share a formula.
The interesting story is the Vermont production connection, not a claim that an inexpensive stick and a premium product are interchangeable.
Sources and reporting note
This article draws on WCAX's October 8, 2024 report, Vermont Business Magazine's August 16, 2024 expansion report, and Twincraft's company history and product information. New England Press did not tour the facilities or interview the company for this story.
Cover: AI-generated editorial illustration of unbranded deodorant sticks. It does not show a Twincraft facility or actual branded products.