Union Square Donuts in Hingham: Derby Street location, hours and a November 5 giveaway
The brand’s first South Shore shop is open at Derby Street Shops. Here is where to find it, the listed hours and the first-50-customer offer planned for November 5.
Union Square Donuts has brought its first South Shore location to Derby Street Shops in Hingham, giving local customers another stop for doughnuts and coffee without driving into Boston or Somerville.
The shop opened September 2, according to David Cifarelli's September 8 report. This is not a newly announced October opening. The timely update is an upcoming November 5 giveaway advertised by Derby Street Shops.
Where is Union Square Donuts in Hingham?
The official Derby Street Shops directory lists the location as:
98 Derby Street, Suite 407, Hingham, MA 02043.
The listing marks the shop “Now Open.” Use that address when planning your visit rather than navigating to one of the brand's Boston-area shops.
What are the Hingham shop's hours?
The plaza directory lists:
- Monday through Saturday: 7 a.m. to 8 p.m.
- Sunday: 7 a.m. to 6 p.m.
These are the listed hours checked for this October 29 guide, not a promise of holiday hours or that every doughnut will remain in stock until closing. Check the brand's locations page and the plaza listing before a special trip.
What is the November 5 free-doughnut offer?
Derby Street Shops advertises a promotion for Thursday, November 5, 2026, under the title “National Donut Day at Union Square Donuts.” The organizer's event page says the first 50 customers can receive one complimentary doughnut of their choice, with a limit of one per customer. The shop opens at 7 a.m.
The event listing spans 7 a.m. to 8 p.m., but the offer is restricted to the first 50 customers. That does not mean free doughnuts will be available all day. The promotion is scheduled for November 5, not an offer already underway.
The event's name is the organizer's wording. The useful detail for visitors is the actual date and the first-50-customer limit, rather than assuming it is a nationwide promotion at every doughnut shop.
What can you order?
Cifarelli's opening report highlighted Brown Butter Hazelnut Crunch, Honey Glazed, Sea Salt Bourbon Caramel and Boston Cream, along with caffeinated drinks and vegan options. Treat those as examples reported at opening, not a guaranteed menu for the day you visit.
The plaza describes doughnuts made from scratch daily with in-house glazes, jams and toppings. That is the business's description, not a claim based on a New England Press kitchen inspection or tasting.
For a first visit, check the day's available flavors before building an order around one particular doughnut. Customers with food allergies should ask the shop directly about ingredients and preparation. Vegan options do not, by themselves, establish that a product or kitchen is free of other allergens.
What this guide does not promise
We have not verified a current price list, daily inventory, holiday hours or the availability of individual flavors on November 5. This is a sourced local-opening and visit guide, not a restaurant ranking or a firsthand review.
The bottom line: the Hingham location is open, its listed weekday opening time is 7 a.m., and the November 5 free-doughnut promotion is limited to the first 50 customers. Check the official event page before leaving in case the organizer changes the offer.
Cover: AI-generated illustration of generic doughnuts, not a photograph of this shop or its products.